Track, Route, and Monetize Every Call
Complete attribution from ad click to payout with built-in CRM, call buyer management, capacity limits, and performance analytics for pay-per-call optimization.
The Challenge:
Your Clients Demand Proof of Performance
As a lead gen agency or publisher, you're billing clients based on qualified call volume. That means you need:
- •Perfect attribution: Track calls back to specific keywords, ads, and landing pages
- •Publisher performance: Monitor which sources deliver the highest-quality leads
- •Buyer management: Route calls to buyers based on capacity, performance, or payout priority
- •Quality scoring: Prove call quality with duration, sentiment, and conversion tracking
- •Sales lifecycle visibility: Track leads through every stage from call to closed sale
- •Real-time reporting: Give clients access to performance data they can trust
The Solution:
How Call Clutch Powers Lead Gen Operations:
Complete Attribution
Dynamic number insertion (DNI) assigns unique numbers to every campaign, keyword, and traffic source for perfect tracking.
Publisher-Level Tracking
Built-in CRM automatically credits every lead to its original publisher and tracks it through the entire sales lifecycle.
Smart Buyer Routing
Route leads to call buyers based on: Geographic capacity limits, Performance metrics (conversion %, average handle time), Payout priority, Real-time availability
Quality Assurance
Track conversion events ("Call >5 Min," "Quote Requested," "Sale Closed") and custom sales stages to prove call quality and optimize sources.
Revenue Optimization
Identify your most profitable publisher-agent combinations and scale winning campaigns with precision data.
Client Reporting
Give clients collaborator accounts to access call logs, recordings, sales stage tracking, and performance dashboards in real-time.
API-First Architecture
Instantly ingest leads from web forms, ad platforms, or partner feeds and begin calling within seconds.
Results:
Case Study Preview:
Discover how lead gen companies are reducing acquisition costs and improving campaign performance with better attribution data and sales lifecycle tracking.
